Meet The Founder

Founder Of SMIO

Meet The Founder and CEO Of SMIO

Hello all, my name is Nicole Sobania and I am the proud founder and CEO of SMIO Digital Marketing. So, SMIO has a pretty interesting story of how it came to be, it all started back in 2012 when I was working on my Master of Science Degree in Communications with an emphasis in social media management and digital marketing (I know what a mouthful!) at Minnesota State University in Mankato, MN. During this time period, I decided to start a blog focusing social media for businesses. Well, as I pursued my degree my blog, “Social Media In’s and Out’s” started to grow into a business. I began working as an unpaid intern for numerous companies as a social media manager. After working as an intern they began to continue to utilize me and actually began paying me! Woohoo!

In 2013, while I was still in graduate school, I was hired by a web consulting company. I didn’t know what to expect going into this experience, but I was fully submerged into the digital marketing world and it was sink or swim at this company.  I can proudly say I swam like a champ and discovered I had the natural ability to create killer content for any client that I would then implement across numerous digital channels.  While working full-time, going to school full time, and teaching full time at the university I began operating Social Media In’s and Out’s as my side business. In 2014, I graduated graduate school and continued to work full time and operate my side business. As time progressed my side business grew exponentially…I then made the difficult and scary decision to leave my day job and make SMIO an actual business.

Ever since we have been growing at a rapid pace. We are consistently taking on new clients and are now able to demonstrate our expertise in numerous industries. Our clients have included performers, restaurants, online clothing retailers, photographers, and many others! I can proudly say that I am doing what I am passionate about and I am so grateful that I get to work with the awesome people that I do and hope to hear from you as well.

Take a look at SMIO’s app to learn more and watch our incredible commercial!

Photo Credit: CoR Commercial