Being Seen Online Is Not A Choice

Being Seen Online: Not a Choice Anymore

Being Online

In my field I run into a lot of business owners and I am always amazed by the large number of owners who think they have a choice in being seen online. The simple fact of the matter is in today’s world business owners no longer have a choice. What I mean here is that whether you like it or not your business will utlimately end up online in some shape or form. Now, usually when I say this I get a lot of blank stares and I can imagine people thinking, “What the heck is she talking about? Of course I have a choice!”, well the truth is no you really don’t. The reason you don’t have a choice is due to a couple things:

  • Review Websites – Consumers have the option to add your busines to numerous review websites which include; Yelp, Trip Advisor, Google+, and more. So, whether you like it or not consumers have the power to create an online presence for your business.
  • Social Media – So you don’t have an account? Well, I hate to break the news to you, but people are likely still talking about you even though you don’t have an active page.

These are just two of the means in which your business will end up online whether you like it or not. So, that means your business has an online presence that you are not managing or even acknowledging, scary right? The take home message here is when it comes to the online world you no longer have a choice, you will be online, but the question then is, “How well will you do it?”, will you choose to ignore the online world or begin to actively engage in it?