Product Photography in Minnesota – It’s More Important Than You May Think
When it comes to owning a business, images may speak louder than words, and that is where product photography in Minnesota services come into play. As you may know we are extremely visual creatures and imagery has the power to influence those very important first impressions we form. Think about the last time you went to read an article and there were no images, what was your reaction? Well, if you are like many of us you probably quickly scrolled through the content and moved on to the next article. Meaning, you lost interest due to the lack of visual stimulation. This shows us that no matter how great your content is, images are a necessity to keep readers engaged and interested. This is especially true if you are a business owner.
Not only are we visual creatures, but we are also part of the right now generation. Meaning, we are quick to judge, form an impression, and move on to the next thing. This places even greater emphasis on having high quality images to grab user’s attention and keep it. Not only do great images grab attention, but they can also effect how your business is perceived. As a business owner, the primary goal for a first impression is to leave users wanting more. You want the consumer to follow up to learn more, or better yet, actually become a paying customer. In order to do so, careful thought needs to be put into the initial imagery potentional customers are exposed to. While you can buy professional high quality stock images, we would advise that you enlist the help of professional photographers to capture images that are unique to your business. Give consumers of a sense of who you are as a business through high quality imagery.
SMIO Digital Marketing is a Minneapolis, MN based company and we proudly offer our product and commercial photography services to the entire state of Minnesota. Want more information on our services? Are you located out of state, but want to utilize our product photography services? Contact us today to learn more.
How the Heck do you Create a Digital Marketing Strategy?
If you are business owner you have probably heard more than once that a digital marketing strategy should be an important piece of your overall business plan. We couldn’t agree more, however, creating this strategy is easier said than done. There is a lot of work that goes into creating a successful digital marketing strategy, and our advice would be to let someone else do it for you, like us. We have years of experience in the field are the pros when it comes to creating killer strategies that will ultimately help your business’s online presence grow, which is more important than ever. The greatest part about working with the pros is you can sit back and let us do the work for you.
So, you may be wondering, how exactly we go about creating this digital marketing strategy? Great question, let us break it down for you:
- Get to know our clients – We take the time to get to know who you are and your business
- Establish goals – Help you define your online/general marketing goals
- Perform audits – This helps us determine the best strategy for you
- Build a custom plan just for you
Digital Marketing Strategy, Trust the Pros to do it Best
Whether you are a technology savvy individual or are internet illiterate, we can help. We work with all types of clients and always create a custom approach to help your unique business grow online. This means that no two strategies will ever be the same, because no two businesses are exactly the same. Because every approach we take is customized to the client, pricing is always custom. Want to learn more? Contact us today to set up an initial conversation or visit our FAQ page for answers to some common questions you may have about working with us.
Email Etiquette: What Are You Actually Saying?
Email etiquette has been a skill that has been quite overlooked in today’s workplace and is a skill that is simply not focused on. This is a huge problem when it comes to a workplace setting. I want you to ask yourself a couple of questions; how many times have you sent an email without a subject line? Are you guilty of responding to emails before fully reading through them? Do you proof your emails before sending? Chances are, you probably are guilty of all of these, which most of us are. This is poor email etiquette. Don’t worry, this is a completely solvable problem! Let’s walk through these in more detail:
Email Subject Lines
An email subject line is exactly what it sounds like, the subject of the email you are sending. This is the place where you should provide as much succinct detail as possible. This space should be used to provide a clear way for the reader to know what this email is pertaining to before they even open it. Providing a detailed subject line will also help the reader if they need to refer back to this email, allowing them to easily search for it in their mailbox. Take home message, take time and craft a well thought out subject line. Make it short and sweet but still descriptive.
Because we live in such a fast-paced environment, it is way too easy for us to glance at an email and respond before reading the entire message. This leads to a number of problems, including; missed content, unanswered questions, and miscommunications. This is an easy one to remedy, read the entire message in the email.
Again, because we are the right now generation and we want to move as quickly as possible, proofing gets overlooked. Well, the problem with sending a message without proofing it is you are human and will make mistakes. Slow down. Carefully read through what you are sending. Make sure it makes sense, is thorough, and clearly communicates your message.
Email Etiquette, It’s Not as Easy as it Sounds
While everything I have just gone through may sound like a no-brainer, the fact is a very high majority of people will continue to make these mistakes on a daily basis, sending emails with poor etiquette. Don’t be that guy, make a consicous effort to improve your email communication.
Being Seen Online: Not a Choice Anymore
In my field I run into a lot of business owners and I am always amazed by the large number of owners who think they have a choice in being seen online. The simple fact of the matter is in today’s world business owners no longer have a choice. What I mean here is that whether you like it or not your business will utlimately end up online in some shape or form. Now, usually when I say this I get a lot of blank stares and I can imagine people thinking, “What the heck is she talking about? Of course I have a choice!”, well the truth is no you really don’t. The reason you don’t have a choice is due to a couple things:
- Review Websites – Consumers have the option to add your busines to numerous review websites which include; Yelp, Trip Advisor, Google+, and more. So, whether you like it or not consumers have the power to create an online presence for your business.
- Social Media – So you don’t have an account? Well, I hate to break the news to you, but people are likely still talking about you even though you don’t have an active page.
These are just two of the means in which your business will end up online whether you like it or not. So, that means your business has an online presence that you are not managing or even acknowledging, scary right? The take home message here is when it comes to the online world you no longer have a choice, you will be online, but the question then is, “How well will you do it?”, will you choose to ignore the online world or begin to actively engage in it?
Quality Content – The Future of SEO
While Google continues to change its algorithm, one thing you can rely on moving into 2016 is quality content is king when it comes to being seen online. It has been proven that Google is now recognizing high quality content that is readable and user friendly, so you may find yourself asking, “So what’s the big deal?” Well, the big deal my friends is that creating killer content is more important and of higher value than ever! Because content is so important, your website should be being updated on a weekly basis, at minimum, with fresh, deep, and rich content.
In working with business owners in a number of different industries I have seen the hesitance in owners to pay someone else to write content for them as they feel it’s their business who can honestly talk about it better than them? No one, we agree! However, talking about your business is one thing, writing web friendly SEO optimized content is a completely different ball game. As content becomes increasingly more important when it comes to Google searches I cannot stress to businesses enough to hire a pro to help you construct and implement a content marketing strategy.
The future of SEO is heavily weighted in creating interesting, engaging, and rich content on your website. The trick being with this content is that it still focuses around a keyword/s and is SEO optimized, there is much more that goes into creating meaningful searchable content than just jotting down some thoughts and posting them to your site.
Quality Content It’s Your Choice
When it comes down to creating quality content and increasing online visibility save yourself some time and energy and higher the pros. The great thing about working with us, SMIO Digital Marketing, is we are willing to be as hands on or hands off as needed. What does that mean? This means we can act solely as a supplemental resource to optimize the content you have constructed or we can step in and create a well thought out content marketing strategy and implement it across numerous digital channels.
Have questions? Contact us today: email@example.com