Social Media – Understanding Facebook Ads

Understanding Facebook Ads

Understanding facebook ads

So, your business is set up on social media and that means it is now time to start understanding Facebook ads and learn how to use them effectively. Let us break the Facebook ad process down step by step.

Step 1

Understanding Facebook ads

Select “Create Ad” from the drop-down menu on the right-hand side of your screen.

Step 2

Choose Your Objective

Understanding Facebook ads

Your objective is what you want your ad to achieve. Before creating an ad be sure you have a clearly defined goal/goals when it comes to Facebook ads.

Step 3

Understanding Facebook ads

Give your ad set a name – for the sake of this tutorial we are creating an ad to gain more likes. You may select advanced options on this screen and set your campaign spend limit.

Step 4

Understanding Facebook ads

Select audience and budget button. You will then be taken to a screen where you can choose what business page you want to run the ad for.

Step 5

Understanding Facebook ads

Understanding Facebook ads.

Create your target audience, meaning who you want to see and interact with your ad. There are a number of ways to target your audience and it is very much recommended that you know who your target demographic is before creating the ad. Ways to target include location, gender, age, interests, and connections to your business page. Targeting is extremely important and may require tweaks as you figure out what works and what doesn’t.

You will also notice on the right-hand side of your screen you can see how broad or clearly defined your audience is, potential reach, where the ad will be placed, location, age, and also connection settings.

Step 6

Understanding facebook ads

Set your budget – choose a daily budget or lifetime budget.

Schedule your ad – options include running the ad continuously or choose a start and end date.

Bid Amount – you can let Facebook automatically set the bid or you can enter a bid based on how much each page like or action is worth to you. I would recommend setting the bid amount to automatic.

When you get charged – Choose how/when you would like to be charged.

Delivery type – Choose when your ads will be shown – I recommend leaving this at the standard option.

Step 7

Understanding Facebook ads

Understanding Facebook ads

Select your ad creative – options include standard photos, a photo slideshow, or video. Each option will include recommended image specs, video specs, etc. after you select your creative type.

Step 8

Understanding Facebook ads

Understanding Facebook ads

Choose the text to appear with your ad. Select advanced options to select a headline and to apply a pixel tracking code, which is highly beneficial for monitoring conversion on your website. You may also choose a landing page view – which is what your audience will see when they click on your ad.

Understanding Facebook ads

While you are updating creative or adding text to your ad you will be able to preview the changes. This allows you to see what your ad will look like before it goes live.

Last Step!

Understanding facebook ads

Once your ad looks great and you are comfortable with the targeting and budget, place order!

Understanding Facebook Ads – The Forever Changing Process

It is important to understand that Facebook ad guidelines are  forever changing, and this is where hiring a social media manager can come in handy! Don’t worry about staying up to date with the changes, let a professional manage all of your social media ads for you, contact us today to learn more.



Which Came First – The Business Website or Marketing Efforts?

website design

A Great Business Website or Marketing?

When it comes to developing an online presence for your business, have you ever wondered which should come first, the business website or paid marketing efforts? A majority of individuals will lean towards marketing and the reason is because you want to get your name out there, you want people to know you and your brand. However, putting budget towards marketing before you have a solid website is like trying to run before learning to walk, it doesn’t work.

If it Seems Too Good to be True…

Business Website

A user-friendly, clean looking, and mobile-friendly website should be at the top of your priority list as a business owner. It is far too easy to overlook the importance of a great website, as many times owners simply see the dollar signs attached to building a great website. Yes, I get it, designing and developing a website is not cheap, but remember you get what you pay for. I say this because there are far too many scam artists in the digital marketing world promising the world to business owners for very little cost. Seems to good to be true, right? That is because it is, don’t fall for it. If you are paying very little to have a website designed and developed, chances are you are going to get exactly what you just paid for – a cheap website put together likely by someone who has very little experience.

Business Website First, Marketing Efforts Second

Whether we like it or not, a business website is more important than ever. As users we no longer go shuffling through a phone book to find the services we need, instead, we get online and do a search. This is where a well developed and designed business website comes into play. Before you go investing money in marketing efforts, take a look at your website first. Website first, marketing second.

Product Photography in Minnesota

Product Photography MN

Product Photography in Minnesota – It’s More Important Than You May Think

When it comes to owning a business, images may speak louder than words, and that is where product photography in Minnesota services come into play. As you may know we are extremely visual creatures and imagery has the power to influence those very important first impressions we form. Think about the last time you went to read an article and there were no images, what was your reaction? Well, if you are like many of us you probably quickly scrolled through the content and moved on to the next article. Meaning, you lost interest due to the lack of visual stimulation.  This shows us that no matter how great your content is, images are a necessity to keep readers engaged and interested. This is especially true if you are a business owner.

Product Photography MN

Not only are we visual creatures, but we are also part of the right now generation. Meaning, we are quick to judge, form an impression, and move on to the next thing. This places even greater emphasis on having high quality images to grab user’s attention and keep it. Not only do great images grab attention, but they can also effect how your business is perceived. As a business owner, the primary goal for a first impression is to leave users wanting more. You want the consumer to follow up to learn more, or better yet, actually become a paying customer. In order to do so, careful thought needs to be put into the initial imagery potentional customers are exposed to.  While you can buy professional high quality stock images, we would advise that you enlist the help of professional photographers to capture images that are unique to your business. Give consumers of a sense of who you are as a business through high quality imagery.

SMIO Digital Marketing is a Minneapolis, MN based company and we proudly offer our product and commercial photography services to the entire state of Minnesota. Want more information on our services? Are you located out of state, but want to utilize our product photography services? Contact us today to learn more.



Creating Your Digital Marketing Strategy

How the Heck do you Create a Digital Marketing Strategy?

If you are business owner you have probably heard more than once that a digital marketing strategy should be an important piece of your overall business plan. We couldn’t agree more, however, creating this strategy is easier said than done. There is a lot of work that goes into creating a successful digital marketing strategy, and our advice would be to let someone else do it for you, like us.  We have years of experience in the field are the pros when it comes to creating killer strategies that will ultimately help your business’s online presence grow, which is more important than ever. The greatest part about working with the pros is you can sit back and let us do the work for you.

Digital marketing strategy

So, you may be wondering, how exactly we go about creating this digital marketing strategy? Great question, let us break it down for you:

  • Get to know our clients – We take the time to get to know who you are and your business
  • Establish goals – Help you define your online/general marketing goals
  • Perform audits – This helps us determine the best strategy for you
  • Build a custom plan just for you

Digital Marketing Strategy, Trust the Pros to do it Best

Whether you are a technology savvy individual or are internet illiterate, we can help. We work with all types of clients and always create a custom approach to help your unique business grow online. This means that no two strategies will ever be the same, because no two businesses are exactly the same. Because every approach we take is customized to the client, pricing is always custom. Want to learn more? Contact us today to set up an initial conversation or visit our FAQ page for answers to some common questions you may have about working with us.