In today’s digitally focused world, email marketing is more important than ever. Think about the last time you picked your standard snail mail, what did you do with it? If you are like most of us it went straight from the mailbox to the trash can. We are heading towards a paperless world, whether we like it or not and that is where email marketing takes on a higher importance than ever for business owners.
However, if you are like a number of business owners you may confuse email marketing with spam. While there are a number of companies that will fill your inbox with “spammy” type messaging, that is not the purpose of successful email marketing. Our goal is to help business owners send out successful, beautifully constructed, and well thought out emails that their target audience will want to read and will look forward to receiving. In carefully constructing an email marketing strategy you can feel rest assured that you are not sending out spam, but useful, relevant, and interesting content that will ultimately achieve a goal.
What we do...
Develop and implement a strategy to grow your email list/s.
Custom build an email template and make updates and changes as needed.
Initial Set up of Email Platform
Set up an email marketing account which includes importing lists, segmenting lists, and more.
Creating a strategy for an email marketing plan that may coincide with other marketing efforts.
Creating a content calendar to layout out each email to be deployed.
List Maintenance + Cleanup
Maintaining email lists, manually adding emails if needed, creating segments as needed, and periodically cleaning lists.
Automation + Integration
Setting up and managing automated emails and integrating emails with social networks and websites.
Detailed reporting that will show open rate, click rate, bounce rate, etc. and recommendations for future emails based on performance.