So, today I have been thinking about Vine videos and how numerous brands have started using this app as a marketing strategy. The following article describes the various brands that have developed an online marketing strategy using Vine http://goo.gl/0rUKoc I am curious about the effectiveness of using Vine to market one’s business online, is 6 seconds enough to convince a consumer to buy? Or are these 6 second video clips a vital tool to insure that you are reaching every online user? In my opinion I feel like these 6 second videos do have the power to impact us as consumers, as we are the right now generation. Meaning, we want things now and do not have the patience to watch a full 1-2 minute commercial, that is simply not an effective usage of our time. The social media world moves fast and in order to keep up with it, we must learn how to get as much information to our consumers in as little time as possible. Thoughts on the usage of Vine videos in online marketing?
Categories