In working in the field of social media for a number of years, as well as earning a Master Degree in Social Media Management, I can honestly say that there is much more that goes into social media management than simply mindlessly posting status updates. I highly recommend any small business hire a trained individual to manage their social media platforms. In doing so small business owners will see the benefits, not only from having extra time not having to manage their social media platforms, but also will also see first hand how a trained social media professional strategical implements a social media plan to obtain goals.
Now, I recently read a blog that was completely against hiring a social media manager, claiming that basically any individuals with this title are just scam artist. To say the least I was more than little upset by this bogus blog. This individual clearly did not know anything about the amount of data collection and social media metrics that go into creating a killer social media platform. Nor, did this individual consider the return on investment (ROI) calculations that need to be done in order to depict that client’s investment in a social media manager is worthwhile. Also, social media managers are also responsible for SEO, meaning optimizing your ability to be found on the internet using a vast amount of strategies to do so. If you are a small business owner or an owner of large organization and have not yet hired a social media professional, I recommend doing your research and finding the most qualified candidate to manage your social media platforms!
