In working in the field that I do, it has occurred to me that numerous people, including myself are making the same social media mistakes over and over without even realizing it. So, today I have decide to compile a basic list of do’s and dont’s of social media usage. Here we go!
Do-Get on Social Media! If you are not already on social media sites, get on them, this is the way we are communicating! Start networking on Facebook, Linkedin, Twitter, pick your poison!
Don’t-Get on these sites without a goal in mind. Ask yourself, before getting on a social media site, what do I want this site to do for me?
What do I want to get out of this site? What to do I hope to gain from this site? Etc.
Do-Research! Figure out what social networking sites cater to needs. Meaning, after you establish your goals research the background of each site. You should be asking your site why does this site exist? Who does this site cater to? What will I gain from being on this site?
Don’t-Overjoin. What I mean here, is do not overwhelm yourself. Start by joining one or two networks and get a great foundation started and be active on these sites. Get your name out there! There is no point in joining 5-6 sites if you are not going to actively participant in them. In this case, keep with the mentality less is more.
Do-Be consistent! While this point is some what repeating my last don’t, I want to stress how important consistency is. There is no point in creating an account if you are never going to post or connect with other individuals. Take home message, be consistent, create a schedule and stick to it. Meaning, I like to stick with a Facebook schedule of posting once daily, Twitter posting three times daily (because this is a microblogging site and the newsfeed moves so fast), Blogging once daily, and posting on Pinterest 3 times a week (MWF).
Don’t-Overpost, if you are annoyingly posting it is likely other individuals will “unlike”/”unfollow” you. Moderation is the key! Stick to being consistent and develop your own social media schedule!