Instagram Bandwagon

I think we all need to jump on the Instagram bandwagon.  I have recently become a little obsessed with Instagram and if you are not a user yet you need to be.  Instagram is a great app created for sharing photos.  This app not only allows you to share photos, but it allows you to make small tweeks and edits to your photos right before you post them.  Why would you want to utilize this app?  Well, not only for personal usage it is great for staying connected with individuals, but this  can be a valuable tool for organizations to market their product.  Now in order to use Instagram as a marketing tool, you must go about this tactfully.  No one wants to see boring advertisements or sales pitches.  No one is going to follow you if they feel like all you are trying to do is sell them something.  Make an effort to come across as charming, funny, and personable.  Most organizations fall flat here.  I have seen way too many businesses use social media for pushing sales, while yes the end result is to get the consumer to buy, you first have to get them drawn in.

Draw them in through content that is:

• Sharable
• Funny
• Entertaining

How To Use Instagram As A Marketing Tool

Instagram is a very underutilized tool.  Most businesses have stuck with the normal social networks to market themselves such as Twitter and Facebook.  However, human beings are visual creatures with short attention spans.  The best way to market your product through social media is through quick attention grabbing visuals. Instagram has been designed for this.  Cautionary note this may seem very time consuming to constantly be on the look out for fun and entertaining things to post and also to keep connected with your audience through replying to any posts, well that is because it is.  So, hire someone to do it for you.  The only way to guarantee success through social media is to hire a professional.  Check out SMIO today to hire someone to manage your social media platforms for you!