Tag: Social network

Start Using Instagram Now!

Post author By nicolesobania@gmail.com
Post date February 17, 2014

Instagram Bandwagon

I think we all need to jump on the Instagram bandwagon. I have recently become a little obsessed with Instagram and if you are not a user yet you need to be. Instagram is a great app created for sharing photos. This app not only allows you to share photos, but it allows you to make small tweeks and edits to your photos right before you post them. Why would you want to utilize this app? Well, not only for personal usage it is great for staying connected with individuals, but this can be a valuable tool for organizations to market their product. Now in order to use Instagram as a marketing tool, you must go about this tactfully. No one wants to see boring advertisements or sales pitches. No one is going to follow you if they feel like all you are trying to do is sell them something. Make an effort to come across as charming, funny, and personable. Most organizations fall flat here. I have seen way too many businesses use social media for pushing sales, while yes the end result is to get the consumer to buy, you first have to get them drawn in.

Draw them in through content that is:

Sharable
Funny
Entertaining

How To Use Instagram As A Marketing Tool

Instagram is a very underutilized tool. Most businesses have stuck with the normal social networks to market themselves such as Twitter and Facebook. However, human beings are visual creatures with short attention spans. The best way to market your product through social media is through quick attention grabbing visuals. Instagram has been designed for this. Cautionary note this may seem very time consuming to constantly be on the look out for fun and entertaining things to post and also to keep connected with your audience through replying to any posts, well that is because it is. So, hire someone to do it for you. The only way to guarantee success through social media is to hire a professional. Check out SMIO today to hire someone to manage your social media platforms for you!

Tags Instagram, social media, social media manager, Social network

Random Thoughts Tips and tricks

Common Social Media Mistakes Made by Businesses

Post author By nicolesobania@gmail.com
Post date December 29, 2013

Social Media Mistakes

social media mistakes

So, as a social media professional, one of the biggest mistakes I see small businesses making on their social media sites, is overselling. This is very common social media mistake, as businesses want to push their products, depict how great their prices are, and overall promote what they offer as an organization. However, this is a big “no, no”, you want to come across as a human, not a sales robot! In coming across as a pushy sales person on social media sites you will loose fans and overall interest. Individuals join social networking sites, in general, to build and maintain relationships, connect with other like minded individuals, and in general be social. The last thing your followers want is to feel like you are trying to force feed them a sales pitch. So, it is all about balance. As a business you should have two personailities when it comes to managing your social media sites. Every business/organization should have a personal side and a business side when managing their social networking sites. In order to avoid coming across too “salesy” be sure that you are posting like an individual would. Meaning aim to create posts consisting of:

Quotes
Relevant information (articles, other sites, blogs, etc.)
Sharing information (connect with others through sharing relevant posts.
Images (these speak louder than words)
Open ended posts to get users involved.

Bottom line, every thing you post should not directly be about selling your business.

However, as I stated you should have a business side in managing your sites. In having this side, you will keep in mind that even your personalized posts should directly relate to what you are trying to sell/promote. For example, if I own an outdoor recreation business I want all of my content I posts to be related to outdoor recreation. It simply would not make sense, and possibly confuse followers if I began to post content about beauty tips and tricks…So, keep it relevant and keep it personal!

Tags facebook, Marketing, Online Communities, social media, social media management, Social network

Random Thoughts

Fiverr- Buying Fans

Post author By nicolesobania@gmail.com
Post date December 22, 2013

Buying fans and followers…I have discussed this before, but recently I have started working for a new company and it is common practice to buy fans and followers through a site called Fiverr. Now before working for this company I was totally against buying fans and followers, I did not understand why someone would want to do this…However, my views have somewhat changed.

So, first let me break down this site, Fiverr. What this site does is offer a place for freelance individuals to sell their services for a very low rate, usually $5. You can buy basically anything off this site for only $5. For example, I recently had someone create 4 different logos for me for just $10. One of the main attractions that this site offers is the buying and selling of fans/followers for various social networks and for a very low price. The networks include Facebook, Twitter, and Instagram. Now if you would do this through the actual social network sites themselves you would be paying way more than $5 for the amount of fans Fiverr guarantees you. I would caution you though, some sellers on Fiverr are more experienced than others and I would always chose a more experienced, higher rated seller. Meaning, always check the ratings before buying.

Now, an avid user of this site, my views on buying fans/followers has slightly changed…As I said previously I had no idea why someone would buy fans, what are you really gaining? Well for just 5 bucks you are gaining an immense following…which I know is not real. However, it looks real and it looks to others that you are an established organization that others follow and are interested in. It is all about image and if you appear to be desired, others will also find you desirable. You have to learn to play the game if you want to succeed.