This video provides some interesting tips and tricks to using snapchat http://youtu.be/-NKOsYp1rLc
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Tricks to Using Snapchat
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Snapchat Utility
A brief overview of what Snapchat is; it is a photograph app. allowing users to set a time limit to how long the viewers can view the image. After the time limit is up the picture is then unable to be viewed and is deleted from the Snapchat server. Snapchat is a very user friendly app that allows its users to constantly stayed connected with one another through the use of images, these images can be seen as a way to express one’s self nonverbally through the use of images. This app is also geared towards and popular with a relatively young demographic between the ages of 18-23 years of age. So, I wonder how this popular tool can be used for marketing and organizational use? My thoughts are this is untapped resource, especially if your brand targets a younger demographic, to get a message across very quickly. As I have stated before, we are the right now generation and time is precious. When we want something we want it now, there is no time to sit around watch a full 1-2 minute commercial. Therefore, I think it is time for business’ to start utilizing this vital tool to get their message across in a very short amount of time. However, in using an app such as this one with a time limit, users must be very strategic in what message they wish to send to their consumers and to insure it is perceived the way it was intended. While Snapchat may seem like a fun app for personal use, however, this app should be strategically thought about how it can be used to connect with a younger demographic to get a message across, such as buy our product! Check out this article for some additional information on the growing popularity of Snapchat. For access to the app check out the Snapchat website.
So, today I have been thinking about Vine videos and how numerous brands have started using this app as a marketing strategy. The following article describes the various brands that have developed an online marketing strategy using Vine http://goo.gl/0rUKoc I am curious about the effectiveness of using Vine to market one’s business online, is 6 seconds enough to convince a consumer to buy? Or are these 6 second video clips a vital tool to insure that you are reaching every online user? In my opinion I feel like these 6 second videos do have the power to impact us as consumers, as we are the right now generation. Meaning, we want things now and do not have the patience to watch a full 1-2 minute commercial, that is simply not an effective usage of our time. The social media world moves fast and in order to keep up with it, we must learn how to get as much information to our consumers in as little time as possible. Thoughts on the usage of Vine videos in online marketing?
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Lacking Nonverbal Communication
Whether we like it or not social media is changing the way we communicate as human beings. I say this because once upon a time primarily all of human communication was done face to face, meaning we would actually aim to meet someone in person and have a conversation with them face to face. However, this is no longer the case, as more and more relationships are being formed and maintained via computer mediated communication (social networking). In forming our relationships in such a way questions may arise, the first being; how do we accommodate for the lack of nonverbal communication using a computer as the tool for communication? As you may know nonverbal communication speaks louder than words! When I talk about nonverbal communication, I am speaking to what we say without saying anything, whether it be through our body language, the tone we use when we do speak, or the facial expressions we use.
No longer being able to view our friends, family, business associates, and others in person, how does the lack of nonverbal communication signals effect these relationships?
Therefore, it is extremely important next time you log onto the social network of your choice, think about the ways in which you accommodate for the lack of nonverbal communication…do you use your punctuation to depict emotion? Do you use emoticons? What are you thoughts on the lack of nonverbal communication via social networking?
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How to wrap a cat…
Just for fun, hope this makes you smile! http://youtu.be/jm3dm5J5r0A
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To buy or not to buy?
Should we be buying our Facebook fans? This article lays down some pros and cons on this issue, after reading through this article it is clear that there is two distinct sides to this issue. First the pro side stating that the buyer is going to receive an instant gratification and at a reasonable price, but really these are the only benefits that the article lays out…However, I do not necessarily agree that these are the only two benefits…I believe that other benefits may be seen as simply getting your name our their as an organization, especially if you are a small business just starting out. It is clear though, that the cons greatly out way the pros on this issue, which I do agree with and I do not think there is any reason we should be attempting to buy our fans.