Tag: Photograph

A brief overview of what Snapchat is; it is a photograph app. allowing users to set a time limit to how long the viewers can view the image. After the time limit is up the picture is then unable to be viewed and is deleted from the Snapchat server.  Snapchat is a very user friendly app that allows its users to constantly stayed connected with one another through the use of images, these images can be seen as a way to express one’s self nonverbally through the use of images.  This app is also geared towards and popular with a relatively young demographic between the ages of 18-23 years of age.  So, I wonder how this popular tool can be used for marketing and organizational use?  My thoughts are this is untapped resource, especially if your brand targets a younger demographic, to get a message across very quickly.  As I have stated before, we are the right now generation and time is precious.  When we want something we want it now, there is no time to sit around watch a full 1-2 minute commercial.  Therefore, I think it is time for business’ to start utilizing this vital tool to get their message across in a very short amount of time.  However, in using an app such as this one with a time limit, users must be very strategic in what message they wish to send to their consumers and to insure it is perceived the way it was intended.  While Snapchat may seem like a fun app  for personal use, however, this app should be strategically thought about how it can be used to connect with a younger demographic to get a message across, such as buy our product! Check out this article for some additional information on the growing popularity of Snapchat.  For access to the app check out the  Snapchat website.