Tag: social media management

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Hiring a Social Media Manager

Hiring a Social Media Manager

If you have ever considered hiring an agency or individual to manage your social media, you should first be clear on what it is these professionals do.  A good social media manager is an individual that will take over the entire management of your social media accounts creatively discerning how to increase the success rate of your social media platforms.  This strategy will be different for everyone.  For example, I worked for a boudoir photography studio as there social media manager and I created an online presence which was geared towards women expressing their sensuality.  In contrast, I have managed an outdoor recreation company specializing in zip lining and their strategy for gaining an online following was obviously much different.  A social media manager should take all the work out of managing your social media platforms for you and you should be able to watch the success of your social media platforms increase as a result.

Quit Wasting Time!Social Media Manager

If you are a small business owner, an entrepreneur or just someone who could use help successfully managing your social media, quit wasting time and hire someone to help you.  Hiring a social media manager has far more benefits and there are ways in which you can keep the costs relatively low.  However, a cautionary note do your homework first!  Do not hire the first company or independent contractor you find, this is a mistake.  Shop around and check out what is available for social media management services.

Before hiring a social media manager, be sure to ask yourself:

  • What is my budget?
  • How much time weekly do I want to put into social media?
  • How can my business or personal life improve from hiring a social media manager?
  • What do I want to accomplish with social media?

Hire a Social Media Manager!

Once you have a clear idea of the answers to these questions, start shopping around!  Then after doing your homework, hire someone to do the “dirty work” of social media.  Meaning, have a professional successfully manage all of your social media platforms so you don’t have to!  Stop wasting time and energy on managing social media and get someone to do it right for you.

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Social Media Manager – Taking the Dirty Work out of Social Media

Taking The Dirty Work Out of Social Media With a Social Media Manager

Have you ever stopped to think how much actually goes into managing and up keeping a social media page?  Well, it is a lot of work, and many of us simply do not realize how much energy it really takes to successfully manage a social media page, even just one page.  Too many times have I seen individuals, small businesses, and/or large organizations lazily manage their social media pages and then condemn social media for not working for them.  Well….lets pause here for a moment and ask the question, why do you think it is that social media is not working for you?  The answer to this question is that you are not putting in the time, effort and strategy it takes to successfully mange a social media page.  That is why, organization like SMIO Digital Marketing exists. We are skilled professionals that specialize is managing your social media for you. There are a number of benefits of hiring a social media manager and one of the greatest benefits is that these extremely skilled and creative individuals can help develop your online presence and grow your online community. This is not an easy task, it is definitely the “dirty” work of social media, as it involves being constantly aware of who your audience is, what you are posting, and what your goal is in what you are posting.  Whether you realize it or not social media is not simply just mindless posting, there is a vast amount of strategy that goes into the creation, maintenance, and building of successful social media platforms.

social media managerBuying a Fan Base

Now, I am well aware fans can easily and inexpensively be bought, but in the long run what are you gaining?  Not much really, all you have really gained is the appearance of having a successful page, but with no real engagement or audience reach.  I think that buying a fan base is a great way to get your platform started, but with out continually putting in time and effort into your social media sites, it will not matter how many fans you buy.  I strongly encourage any small business and/or large business to hire a trained professional to manage their social media sites, as this is a relatively inexpensive and will save you time and energy in the long run.  I also guarantee you will see the benefits from hiring a social media professional not only from saving yourself time and energy, but also you will begin to see your social media sites excel.

 

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Common Social Media Mistakes Made by Businesses

Social Media Mistakes

social media mistakes

 

 

 

So, as a social media professional, one of the biggest mistakes I see small businesses making on their social media sites, is overselling.  This is  very common social media mistake, as businesses want to push their products, depict how great their prices are, and overall promote what they offer as an organization.  However, this is a big “no, no”, you want to come across as a human, not a sales robot!  In coming across as a pushy sales person on social media sites you will loose fans and overall interest.  Individuals join social networking sites, in general, to build and maintain relationships, connect with other like minded individuals, and in general be social.  The last thing your followers want is to feel like you are trying to force feed them a sales pitch.  So, it is all about balance.  As a business you should have two personailities when it comes to managing your social media sites.  Every business/organization should have a personal side and a business side when managing their social networking sites.  In order to avoid coming across too “salesy” be sure that you are posting like an individual would.  Meaning aim to create posts consisting of:

  • Quotes
  • Relevant information (articles, other sites, blogs, etc.)
  • Sharing information (connect with others through sharing relevant posts.
  • Images (these speak louder than words)
  • Open ended posts to get users involved.

Bottom line, every thing you post should not directly be about selling your business.

However, as I stated you should have a business side in managing your sites.  In having this side, you will keep in mind that even your personalized posts should directly relate to what you are trying to sell/promote.  For example, if I own an outdoor recreation business I want all of my content I posts to be related to outdoor recreation.  It simply would not make sense, and possibly confuse followers if I began to post content about beauty tips and tricks…So, keep it relevant and keep it personal!